Win Loss Analysis

Win Loss Analysis Chart Win Loss Analysis

In an environment of scarce resources and competing priorities, focusing on areas that drive customer buying behavior is vital to a company’s continued success.

Win Loss Analysis from Veralytics leverages customer-driven insights to help organizations pinpoint why deals are being won or lost in the field. It provides executives with a clear, objective picture of your company’s performance at the point of sale and delivers powerful recommendations to improve sales and marketing effectiveness.

Marketing, Sales and Product organizations influence the buying decisions in many ways, any one of which can mean the difference between winning and losing. Clearly understanding how each of these functions affect buying decisions gives you the information you need to improve your business and align your efforts across your organization. Win Loss Analysis helps you understand how to win more deals, shorten your sales cycle, and improve renewal rates.

By capturing insights directly from those who either bought your product or your competitor’s product, we take the guesswork out of the equation. By harnessing the Voice of the Customer, Veralytics gives you the power to know:

  • Am I targeting the right people and companies?
  • Which marketing channels are the most effective at reaching my buyers?
  • How well do my marketing messages resonate with my target market?
  • How effective are my Sales Reps?
  • Which Sales behaviors are impacting the buying process?
  • How does my product compare to other products in the market?
  • Am I establishing the value necessary to support my price?

Veralytic’s Win-Loss Analysis has been developed over years of careful testing and refinement to ensure that the recommendations we make lead to more closed business for our clients. Our proven methodology is built around three discrete phases:

  • Capture accurate and unbiased information directly from buyers: Veralytics has developed a tuned research instrument designed to reduce both question and response bias, ensuring the most accurate outcomes possible. Our field analysts are seasoned professionals who are trained to actively listen to customers, seek honest, candid responses and to probe for underlying sentiment in a way that only an unbiased third party can.
  • Isolate insights that drive purchasing decisions: There can be a vast chasm between what people say and what they do. Veralytics has built an analytic platform that correlates words and actions to differentiate customer insights that affect buying behavior from those that don’t – allowing our clients to focus on the insights that matter.
  • Develop actionable recommendations that will improve performance: Our account teams are experienced Sales, Marketing and Product practitioners who understand business dynamics as well as the research and statistics behind them. Each recommendation that we deliver must be: 1) actionable 2) supported by fact, and 3) tied to performance improvement.

Veralytics continously feeds the system the most recent Win-Loss information to monitor performance and reflect back the impact of the changes made to your business throughout the year — ensuring you always repeat your wins and learn from your losses.


Download our Win Loss Analysis PDF.