Sales Rep Assessment

Sales Rep Assessment Sales Rep Assessment

Not all sales reps are created equal – but you can assess all of them and coach to higher levels of performance with insights directly from buyers and influencers at wins, prospects and losses. 

Sales Rep Assessment from Veralytics delivers a comprehensive analysis of the factors that drive individual sales rep performance including sales activity, sales outcomes and direct feedback from decision makers. It provides sales management with a un-biased, independent and objective view into each representative’s performance, and gives complete and actionable recommendations to help you improve each rep’s performance.

For many sales cycles, the road to the sale is a long process. There are numerous opportunities for sales reps to make mistakes – even minor ones – over the course of the sale. The converse is also true –  there will be many opportunities for a sales rep to shine in the customer’s eyes. Your sales reps are the face of your company to the prospect, and how they are perceived by the prospect is paramount.

By using the voice of the customer, we give you the power to know:

  • How effective is each of my sales reps?
  • What do customers, prospects and losses think of each sales rep?
  • Are my sales reps trustworthy in my customer’s eyes?
  • Are my sales reps being responsive to customers?
  • Are my sales reps correctly positioning the product?
  • Are there negative sales behaviors impacting sales?
  • Are there positive sales behaviors increasing sales?

Veralytic’s Sales Rep Assessment has been developed over years of careful testing and refinement to ensure that the recommendations we make lead to more closed business for our clients. Our proven methodology is built around three discrete phases:

  • Capture accurate and unbiased information directly from buyers and prospects: Veralytics has developed a tuned research instrument designed to reduce both question and response bias, ensuring the most accurate outcomes possible. Our field analysts are seasoned professionals who are trained to actively listen to customers, seek honest, candid responses and to probe for underlying sentiment in a way that only an unbiased third party can.
  • Isolate insights that drive sales rep perception: There can be a vast chasm between what people say and what they do. Veralytics has built an analytic platform that correlates words and actions to differentiate customer insights that affect buying behavior from those that don’t – allowing our clients to focus on the insights that matter.
  • Develop actionable recommendations that will improve performance: Our account teams are experienced Sales, Marketing and Product practitioners who understand business dynamics as well as the research and statistics behind them. Each recommendation that we deliver must be: 1) actionable 2) supported by fact, and 3) tied to performance improvement.

Veralytics monitors each sales rep over time to ensure that coaching feedback is being implemented by the reps, and that these changes are resulting in more wins for your company.