Future Product Assessment

Future Product Assessment Future Product Assessment

Knowing how a potential product will be received in the marketplace gives companies better visibility into the risks and rewards involved, and allows weighing of the tradeoffs that are always inherent in a product launch.

Future Product Assessment from Veralytics leverages analytic study of market-driven insights to give management a clear and objective picture of how a future offering will be accepted into the marketplace. This study gives executives critical recommendations on product and launch parameters to reduce risks and to maximize the potential of the product.

Clearly understanding how your marketspace views your potential offering allows you to make changes in product or launch strategy when it’s least expensive – before the launch.

By actively listening to the voice of the customer, Veralytics gives you the power to know:

  • Is my future product positioned right for a successful launch?
  • Is my future product appropriately differentiated?
  • Does the market have willingness to pay for this solution?
  • Are there unmet needs in the market?
  • Are there must-have features for launch?
  • Are there features which can be delayed?
  • What must be done for a successful launch?

Veralytic’s Future Product Assessment has been developed over years of careful testing and refinement to ensure that the recommendations we make lead to a successful product launch. Our proven methodology is built around three discrete phases:

  • Capture accurate and unbiased information directly from buyers: Veralytics has developed a tuned research instrument designed to reduce both question and response bias, ensuring the most accurate outcomes possible. Our field analysts are seasoned professionals who are trained to actively listen to customers, seek honest, candid responses and to probe for underlying sentiment in a way that only an unbiased third party can.
  • Isolate insights that drive purchasing decisions: There can be a vast chasm between what people say and what they do. Veralytics has built an analytic platform that correlates words and actions to differentiate customer insights that affect buying behavior from those that don’t – allowing our clients to focus on the insights that matter.
  • Develop actionable recommendations that will improve performance: Our account teams are experienced Sales, Marketing and Product practitioners who understand business dynamics as well as the research and statistics behind them. Each recommendation that we deliver must be: 1) actionable 2) supported by fact, and 3) tied to performance improvement.

In competitive environments, Veralytics can conduct this assessment without revealing your identity. We monitor through the launch – ensuring that the product’s full revenue potential is met.