Brand Audit

brand audit Brand Audit

Ensuring that your branding efforts are aimed at the right places is key – budgets, staff and time are at a premium and wasted effort is costly effort. Find out where your brand is helping you – and where it could be hurting you – then take action. 

Brand Audit from Veralytics leverages marketplace insights to help organizations truly understand how their brand is perceived by buyers and prospects.  It provides management with a clear, objective picture of your company’s brand – including strengths and weaknesses –  and delivers meaningful recommendations to address issues found and to bolster and build upon already strong branding aspects. These insights are invaluable for measuring brand performance and quality of marketing messages.

Your organizations’ brand influences the buying decisions in many ways, any one of which can win or lose a deal. Clearly understanding how your brand impacts buying decisions (and renewal decisions) gives you the information you need to improve your business and align your efforts across your organization.

By capturing insights directly from those who either bought your product or your competitor’s product, we take the guesswork out of the equation. By harnessing the voice of the marketplace, Veralytics gives you the ability to know:

  • What’s my brand recognition level?
  • How is my brand perceived in the marketplace?
  • How consistent is my branding?
  • What are my branding issues?
  • Am I spending time and money on the right branding issues?

Veralytic’s Brand Audit product has been developed over years of careful testing and refinement to ensure that the recommendations we make lead to more closed business for our clients. Our proven methodology is built around three discrete phases:

  • Capture accurate and unbiased information directly from your target marketplace: Veralytics has developed a tuned research instrument designed to reduce both question and response bias, ensuring the most accurate outcomes possible. Our field analysts are seasoned professionals who are trained to actively listen to customers and prospects, seeking honest, candid responses and to probe for underlying sentiment in a way that only an unbiased third party can.
  • Isolate insights that influence brand perception: There can be a vast chasm between what people say and what they do. Veralytics has built an analytic platform that correlates words and actions to differentiate customer insights that affect brand perception from those that don’t – allowing our clients to focus on the insights that matter.
  • Develop actionable recommendations that will improve performance: Our account teams are experienced Sales, Marketing and Product practitioners who understand business dynamics as well as the research and statistics behind them. Each recommendation that we deliver must be: 1) actionable 2) supported by fact, and 3) tied to performance improvement.

Unlike other brand audits, Veralytics offers a view into what the market thinks about your company – e.g., your existing customers and your potential buyers.