Best Prospect Profile

Best Prospect Profile Best Prospect Profile

While the marketplace is full of companies, only a subset of these companies may be willing, able, and eager to listen to you. Best Prospect Profile finds these customers so you may target your efforts toward those companies that will be receptive to your product and message.

Best Prospect Profile from Veralytics takes a combination of sales data (wins, losses and deferrals) and research – both primary and secondary – to construct a profile of your best customers, telling you exactly what characteristics your best prospects have. This profile allows you to prioritize your sales and marketing efforts, spending more effort on where the greatest payoff exists.

Veralytics goes above and beyond ordinary prospect profile studies by adding primary and secondary research to the equation. While other prospect profile studies only use internal CRM-style data to construct a profile, Veralytics goes further and investigates the entire situation around the purchase.

Best Prospect Profile from Veralytics gives you the power to know:

  • Who are our best customers?
  • What are the key characteristics of our best prospects?
  • Who are our best prospects?
  • Are there key events that signal readiness to buy?
  • Are there key conditions that signal readiness to buy?

Veralytic’s Best Prospect Profile has been developed over years of careful testing and refinement to ensure that the recommendations we make lead to more closed business for our clients. Our proven methodology is built around three discrete phases:

  • Capture accurate and unbiased information directly from buyers: Veralytics has developed a tuned research instrument designed to reduce both question and response bias, ensuring the most accurate outcomes possible. Our field analysts are seasoned professionals who are trained to actively listen to customers, seek honest, candid responses and to probe for underlying sentiment in a way that only an unbiased third party can.
  • Isolate insights that drive purchasing decisions: There can be a vast chasm between what people say and what they do. Veralytics has built an analytic platform that correlates words and actions to differentiate customer insights that affect buying behavior from those that don’t – allowing our clients to focus on the insights that matter.
  • Develop actionable recommendations that will improve performance: Our account teams are experienced Sales, Marketing and Product practitioners who understand business dynamics as well as the research and statistics behind them. Each recommendation that we deliver must be: 1) actionable 2) supported by fact, and 3) tied to performance improvement.

Once opportunities have been prioritized against the Best Prospect Profile, the sales teams can accelerate revenue by focusing on accounts that have the best chance for success.